Executive Summary
The Landscape: Marketing Agency Context
Creatives are great at selling ideas but often struggle with the 'boring' side of business: AR collections.
The Breaking Point
"I thought I was making money until I couldn't make payroll."
They landed a massive contract with a Net-60 payment term but had to pay freelancers Net-15. They were insolvent on paper.
The Fynex Protocol
We compiled the Profit & Loss and Balance Sheet. We then showed the owner the 'Cash Gap'. We renegotiated client terms to Net-30 and freelancer terms to Net-30.
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Technical Implementation
We implemented 'Float' for cash flow forecasting.
Verified Outcomes
Net Profit Margin
AuditedThe agency avoided a predatory loan. They finished the year with 20% Net Income.
Future Horizon
They are hiring 3 more staff.
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