Scaling Without Breaking: Automated Bookkeeping for a $12M E-Comm Brand

Executive Summary

When a DTC electronics brand went viral on TikTok, their sales volume broke their accounting system. 30,000 orders a month meant manual entry was impossible. Fynex implemented an automated A2X stack, aggregating daily sales into single journal entries and giving the founder accurate Gross Margin data by SKU.

The Landscape: Consumer Electronics Context

DTC brands live and die by COGS (Cost of Goods Sold). If you don't know your landed cost including freight and duties, you don't know your profit.

The Breaking Point

"Xero crashed every time we tried to run a report."

Founder

DTC Brand

They oversold inventory because the accounting system didn't sync with the warehouse. Refunds spiked.

The Fynex Protocol

We connected Shopify > A2X > Xero. A2X perfectly separated sales, tax, shipping income, and fees.

Is ecommerce accounting stalling your growth?

Don't let backend inefficiency bleed your margins. Our teams deploy in 7-10 days.

Schedule a 15-Min Audit See Full Portfolio

Technical Implementation

We built a custom inventory tool using Airtable to track landed costs per container.

Verified Outcomes

Bookkeeping Hours Spent

Audited

Books are closed by the 5th. The founder knows exactly how much ad spend he can afford daily.

Future Horizon

Expansion to Amazon FBA Europe.